Join us on our digital journey

25 August 2019 | Columns

Gerine Hoff

What you're holding in your hands right now – this collaborative Windhoek Express/Erongo newspaper – is our last printed edition.

While we're a little sad to say goodbye to good ol' paper on the one hand, on the other our collective team in Windhoek and Swakopmund are very excited about being the first newspapers in the Namibia Media Holdings stable to go fully online. This also means you'll be hearing from us every day.

While the decision to stop our printed edition was not an easy one, the reality is that besides printing costs that are prohibitive for small publications like ours, getting hold of paper for printing purposes remains a challenge.

What counts in our favour is that our online footprint is much bigger than our printed platform. Also, going online creates more opportunities for us, including competing with broadcasters in getting the freshest news out there much quicker. On the web and our respective Facebook pages, Windhoek Express and Erongo will be going live more often, and we can include coverage with video.

Given that our team is so small, we realise we won't be able to cover every meeting and every bit of news. What we are aiming for is covering more human interest stories and generating original reporting. Those kind of stories that have a truly lasting impact.

However, our printed contributions aren't disappearing completely. While our weekly editions will no longer appear in print as from next week, Erongo will publish four dedicated pages in our sister publication Republikein every Tuesday. Also, both Erongo and Windhoek Express' popular focused editions will be published in Republikein on an ad hoc basis – Windhoek Express' first being a focus on Prosperita, published on 2 September.

Our regular readers might have seen my colleague Leandrea Louw's column of last week. She wrote about how change is scary and that we often tend not to be adaptable when it comes to change. In that same light, though, everything around us is constantly evolving, and along with that, we need to evolve too.

And we're ready to embrace this change.

That is why our dedicated editorial team – myself and Yolanda Nel in Windhoek, and Otis Finck, Leandrea Louw, Adolf Kaure and Iréne-Mari van der Walt at the coast – along with our respective marketing teams, will continue serving our readers and clients, bringing you feel good stories from the communities we serve.

Please feel free to share with us your stories and those of people who inspire you. Good news needs to be shared!

We invite you to join us on this exciting journey into the future.