A tsunami of kindness
17 December 2018 | Society
According to FirstRand Namibia's chief marketing officer Tracy Eagles, each brand in the group – RMB, FNB, WesBank, Ashburton and PointBreak – is gearing up to make a difference.
“Each employee has been allocated N$111 from the FirstRand Namibia Foundation Trust, to use towards a charity, activity, individual or group, in an act of kindness countrywide. With a staff complement of nearly 2 400, this project is set to deliver N$270 000 of goodwill into the market and Namibia can get set for a mini tsunami of kindness countrywide,” she said.
“Investing in the development and protection of the environment, economy and the society in which we operate, the group has a considered and long-term corporate social responsibility and sponsorships approach, delivering in excess of N$100 million in upliftment and supportive partnership to national concerns, across the country over the last five years,” she added.
Each brand has developed a core focus area of responsibility regarding upliftment, investment and volunteerism, and teams across the group are well-versed on spreading positivity and their own brand of help.
The initiative is the group's way of celebrating the reality that they are doing the right thing.