Edgy young designer dreams big

03 September 2019 | People

Windhoek • Yolanda Nel

With a passion for fashion, this young designer is the talk of the town thanks to his extravagant, colourful outfits.
Simeone Johannes has entered the fashion scene with a bang and his brand, synEDGY, still in its infant shoes, is just the right combination of edgy and powerful.
“Growing up, I used to sketch a lot, but I never really thought too much about it. I only realised my love for fashion design in my final year of high school, but of course it was accompanied by a lot of scepticism,” he admits.
What he loves most about the industry is its diverse nature.
“Fashion is whatever you make of it and it’s a universal language. Clothes have the power of communicating someone’s mood, attitude, personality and can be used as a medium to advocate for change,” Simeone says.

The young designer is inspired by anything and everything and often falls outside the realm of fashion. “It can be anything from music and films to visual and performing arts,” he says.
Coming up with designs all begins with mood boarding. “When working on a new collection, I collect photos from the internet for inspiration and create a board. The board guides the mood, textures and colours of the collection. Once I have these three elements, I sketch if necessary,” Simone says.
According to him, the Namibian fashion scene is definitely growing. “Apart from the fact that people are investing more time and money in how they look, we have seen the introduction of the fashion awards (SYMLAFA) and the Windhoek Fashion Week,” he says, adding that both these events have given fashion enthusiasts a platform to network and come together in one place to celebrate Namibian fashion.
His biggest dream is to grow his business because he wants synEDGY to be self-sustainable. “I want to be one of the most respected fashion labels in Africa,” he says.
Together with his business growth, he hopes to be able to create employment for the Namibian youth. “I want to transform synEDGY into a company that will help reduce unemployment in our country, and hopefully also open a fashion design school,” he shares.
Although Simeone will always be a custom designer, he is looking to release a ready-to-wear line soon. “I love creating an outfit for someone specific and always take their personality into account. That way they are comfortable in what they are wearing, and comfort promotes confidence.”
Simeone explains that he doesn’t determine the colours for the season and that there is a board of fashion that is in charge. “As fashion designers we merely work according to their predictions. It’s a very sub-conscious act and I love it.”
If you want to see more of Simeone’s designs, head over to his Instagram account at synEDGY. – [email protected]

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