Making money from art

11 August 2019 | Education

Bank Windhoek and the College of the Arts (COTA) hosted a three-day Arts Entrepreneurship Workshop in the capital this week. An initiative by COTA themed 'Lunch with an Entrepreneur', the aim was to assist art students develop skills needed to build their careers as entrepreneurs.

The workshop was facilitated by the COTA's lecturers and selected students. “It also formed part of our annual Project Week, which interacts artistically with different communities in Windhoek,” said COTA's rector, Angelika Schroeder, as she thanked Bank Windhoek for the support.

“As a college, our goal is to empower and equip our full-time students and graduates with the necessary knowledge on how to successfully trade in the arts industry. This can be achieved by educating them through the innovation stage up until the implementation phase.”

The workshop lined up a variety of subject matters, with participating students being taught more about professional business writing; crafting and writing winning proposals; oral presentations; brand building; understanding public relations; how to operate a business; marketing and revenue generation and how to groom a business effectively.

According to Bank Windhoek's Public Relations Manager, André Le Roux, “For artists a key to their success is to market themselves in a highly competitive market. By investing in artists to unpack their ideas and think like a businessperson, they will succeed. Bank Windhoek believes that this workshop is one way of achieving that goal, since it empowers the students who will later create jobs for themselves and others.”

The workshop concluded with a talent show, which required participating students to present what they had learned throughout the duration of the workshop.

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