Matheus to launch CBK Safari fashion line
Culture embedded in fashion
04 November 2019 | Art and Entertainment
Kaino Ipuleni Matheus aka Kim is taking the Namibian fashion industry by storm. The 29-year-old designer is the creative executive of Kimatheus Boutique, also known as CBK (Couture by Kim).
Kim creates custom-made designs for Namibians according to the seasons.
Matheus, who attributes her current success to patience, spoke to our sister publication Erongo about her latest fashion line namely the CBK Safari line.
“Couture by Kim Safari is a unisex clothing line that is created with odelela and dyed into a safari colour palette. We have shoes and safari bags for both genders as well. The collection is resilient to all types of seasons and can be worn as safari wear, classic wear and casual wear as well as modernised traditional wear.
“Our target market are tourism craft shops and stores, tourists and local tourism companies as well as people who are into fashion and travel. Another target market is companies that purchase items to gift international visitors. Our vision is to be able to sell this line in Finland because they were the missionaries that introduced odelela to the Aawambo,” Matheus said.
She said that the CBK Safari Line is different from others under her brand. “This collection is broad and is designed as a long term collection. The plan is to change the designs every two to three years.
“We invested quite a lot in this collection, going the extra mile with photo shoots and creating a professional website for selling it to fashion buyers and online purchasers. I am also working with locals to increase productivity and have our designs brought to life,” she said.
Matheus graduated with a higher diploma in visual arts as well as an honours degree in tourism management and geography from the University of Namibia. According to her, being involved in the tourism and fashion environment drew her to this idea.
“I love creating things, and this made me look at the gap we have in the tourism industry, namely for clothing. Most of the safari clothes locally come from South Africa. While speaking ‘Africa’, except for leather shoes and bags, does it scream ‘Namibia’?”
The CBK Safari Line will be launched on 29 and 30 November at the National Art Gallery in Windhoek. Tickets are available on request from [email protected] at N$250 for standard and N$480 for VIP tickets (includes a hamper).