Namibia makes make-up mark overseas

25 February 2020 | Art and Entertainment

Yolanda Nel A delegation of ten SMEs recently returned from Germany after attending the VIVANESS 2020 organic and natural cosmetics trade fair.
The Namibia Network of the Cosmetics Industry (NANCi) with the support of the joint venture between the Deutsche Gesellschaft für Internationale Zusammenarbeit GmbH’s (GIZ) Promotion of Business Advisory and Economic Transformation Services (ProBATS) and the Ministry of Industrialisation, Trade and SME Development (MITSMED) sent the delegation to exhibit Cosmetics Made in Namibia.
According to NANCi chairperson Stefanie Hümmer, trade fairs like these are important to attend, “as market and consumer trends are global. For all export notions, as well as for the products sold on the Namibian or Southern African market, we need to set ourselves in international context.”
She added that Namibia imports large amounts of health care and cosmetic products and as local cosmetic producer, these imports are the high bench mark that they compete with.
After the fair, Stefanie feels more self-confident regarding their position on the European market, because she has seen first-hand how consumers are changing their buying patterns. “There are consumers who care where and how their products are made, where it becomes important for buyers to hear the story behind the products and where products are seen in a sustainable context, all aspects where our Namibian made products can fit in.”
The delegation that went to Germany are all SMEs with very small production output quantities in comparison to the global cosmetic and health care players.
“We need to find niche markets that are willing to tell the stories behind each product including the real trade values practiced by our Namibian companies by working directly with communities and the SMEs who seek to improve the lives in the communities they source their input materials from.”
According to her, the Namibian health and cosmetic products are made with high ethos, meaning they produce quality products with high amounts of very good ingredients. “If we keep this standard, even if not always easy at SME level, we can find our small place in the health and beauty industry,” she says.
Within this sector, however, comes a number of challenges one being sourcing locally produced packaging and ingredients. “Capital strains result in very small advertising budgets. This is a big problem, as the market that we compete with spends huge amounts on advertising products into the market. Also, we have long distances to markets outside our borders, which reflect on sales prices, as well as make optimal logistics solutions less obvious,” she says.

Similar News

 

Soul food

2 hours ago | Art and Entertainment

Windhoek • [email protected] Thomas has been in the food industry for almost 20 years. While he was born in France and although he has been...

Koek in koppie – in ’n japtrap

5 hours ago | Art and Entertainment

Windhoek • [email protected] dat dit nie meer so maklik is om vinnig in jou kar te klim en na die naaste take-away te ry wanneer...

The best spots to hide Easter eggs in your...

7 hours ago | Art and Entertainment

Nothing beats the fun of an Easter egg hunt. But, after years of tucking mallow eggs behind couch cushions and stuffing them into sock drawers,...

Hou jou kunste-hart aan die klop!

3 days ago - 03 April 2020 | Art and Entertainment

Windhoek • [email protected] ’n tyd waar die vermaakbedryf swaar trek, sal enige iemand ’n welkome meevaller waardeer.Die radiostasie 99FM en Pasta Polana het dus kragte...

Jy kan ver ry met Jan Tuisbly se karretjie

4 days ago - 02 April 2020 | Art and Entertainment

Windhoek • [email protected] almal nou gehok is, is dit ’n tyd om dinge anders te doen en nuwe maniere te vind om jouself besig te...

What the ‘box’ offers

5 days ago - 01 April 2020 | Art and Entertainment

Windhoek • [email protected] light of our current situation, MultiChoice Namibia has adjusted new ways of viewing for DStv and GOtv owners.According to managing director of...

Namibian redhead leaves Bachelor SA

1 week ago - 27 March 2020 | Art and Entertainment

Yolanda Nel - Namibian contestant Andeline Wieland had to say goodbye to bachelor Marc Buckner after not receiving a rose during Thursday’s episode. According to...

Painting Namibia blue

2 weeks ago - 18 March 2020 | Art and Entertainment

MTC announced that it will create employment opportunities for artisans in all 14 regions with its ‘Paint Namibia Blue’ project.The project scheduled to start this...

Baxu streamed globally – for free!

2 weeks ago - 18 March 2020 | Art and Entertainment

Multiple award-winning Namibian short film Baxu and the Giants will be available globally to stream and download for free starting this weekend!The short film tells...

B.E.G drops We Back in Da Industry

2 weeks ago - 17 March 2020 | Art and Entertainment

Windhoek • [email protected] at the end of last year, I listened to B.E.G’s sophomore offering, We Back in Da Industry, a few times before penning...

Latest News

SA to make own ventilators

2 hours ago | Health

Denel’s ventilator production project, which is to produce ventilators to help the South Africa’s health services cope with the expected flood of Covid-19 patients, is...

Education: Distance learning on the...

3 hours ago | Education

Learners will not attend school physically when schools reopen for the second term on 20 April, but will receive educational materials at home as part...

Hoe beveg mierkolonies epidemies?

3 hours ago | Education

Stellenbosch • David PhairSoos Covid-19-pandemie se impak wêreldwyd bekend word, word ons gedwing tot die besef dat ons moderne manier van lewe bydra tot die...

Koek in koppie – in...

5 hours ago | Art and Entertainment

Windhoek • [email protected] dat dit nie meer so maklik is om vinnig in jou kar te klim en na die naaste take-away te ry wanneer...

DHPS sundial up and 'running'

6 hours ago | Education

Last year, an idea by the grade 12 physics class of the Deutsche Höhere Privatschule Windhoek (DHPS) quickly developed into a project: After several calculations...

Ballet hou rugbyspelers fiks

7 hours ago | Sports

Die algehele inperking weens Covid-19 mag dalk rugbyspelers binne hou, maar dit beteken nie hulle kan nie aan hul fiksheid werk nie.Volgens ’n onlangse navorsingstudie...

The best spots to hide...

7 hours ago | Art and Entertainment

Nothing beats the fun of an Easter egg hunt. But, after years of tucking mallow eggs behind couch cushions and stuffing them into sock drawers,...

A helping hand for seniors

7 hours ago | Social Issues

Youth activist Edson Uapingene donated some day-to-day necessities to 20 elderly residents at the Katutura Old Age Home over the weekend.The necessities worth around N$4...

Improved healthcare through telemedicine and...

8 hours ago | Opinion

Windhoek • Kehad SnydewelAs the lockdown starts to take its toll, we are comforted by the fact that we are doing this for our collective...

Load More