Supporting all that is ‘local’

14 October 2020 | Business

The Buy Local Grow Namibia campaign which was officially set in motion on 1 October 2020, continues to gain momentum.
The campaign which is set to run for the rest of this month, aims to encourage the consumption of Namibian products and services.
It is a joint effort between the United Nations Namibia, Team Namibia, the Namibia Trade Forum, The Namibian Newspaper and Weathermen & Co.
Speaking at the launch, minister of industrialisation and trade, Lucia Iipumbu, in her keynote address elaborated on the part local businesses play in underpinning the nation’s economy, explaining the need to promote this timely, home-grown initiative.
“The [Buy Local Grow Namibia] campaign will highlight the vital role of local businesses in our nation’s economic recovery from the Covid-19 pandemic,” Iipumbu said.
She appealed to every Namibian to support the campaign and help stimulate the economy.
It is precisely this collective call to action that the creative agency behind the campaign artwork, Weathermen & Co., sought to communicate.
According to a senior art director at Weathermen & Co. Vanessa Mengerssen, after receiving the brief, the agency went about creating imagery for the campaign that would elicit a feeling of togetherness. “Following the example set by the organising partners who joined forces to launch this movement, we wanted to inspire a shared purpose among Namibians. Being a Team Namibia member ourselves under our holding company, the Ohlthaver & List (O&L) Group, we wanted to contribute to what we believe will be an impactful movement and did so by creating the campaign artwork at no cost.”
According to Mengerssen, the look and feel of the campaign celebrates the Namibian identity and illustrates the collective power Namibians have in owning that identity. Therefore the design components are aligned to the main objective of the campaign, namely encouraging growth at home through increased consumption of local goods and services.
“Using stylistic elements from the Namibian flag and the Team Namibia logo, we created the location tag as the central feature of the design, because our location – our home – is at the heart of the campaign.”
The hands around the location tag depict two key messages. “Firstly, it is in our hands to nurture and uplift our economy and country as a whole; and secondly, the only way we will realise that progress, is by taking hands and working together. Then there was colouring it all in – naturally with our Namibian colours,” she explained.
The acting managing director of Weathermen & Co. Patricia Hoeksema who represented Team Namibia as a board member at the campaign launch, expressed her admiration for the collaboration between the organisers and emphasised the need for the nation to come together in support of the campaign.
“We all need to own and champion our local products and services. It’s only in our numbers that we will truly mobilise this movement and make a significant, far-reaching impact. I encourage everyone to make their dollar count for their fellow Namibian by spending that dollar locally,” Hoeksema said.

Similar News

 

Future Females talk with Lynne Fraser

2 hours ago | Business

Windhoek • [email protected] a lot of hard work and dedication to manage human potential and educating people to masterbeing themselves, Lynne Fraser has earned her...

Post-budget event unpacks Namibia's fiscal sustainability

1 day - 18 April 2021 | Business

RMB Namibia held a post-budget event with clients in Windhoek and Swakopmund under the theme 'Unpacking Namibia’s fiscal sustainability trajectory.'Ruusa Nandago, FirstRand Namibia Economist talked...

Women seen in house buying market

1 day - 18 April 2021 | Business

The FNB House Price Index posted an annual growth of 3.5% year on year at the end of 2020 compared to -4.7% y/y recorded over...

New group CFO for Paratus

4 days ago - 15 April 2021 | Business

Paratus has appointed Martin Cox as its Group Chief Commercial Officer, bringing a wealth of experience as a founder shareholder of Neotel and Executive for...

VIP visit to local plastic manufacturer

1 week ago - 12 April 2021 | Business

Industrialisation and trade minister (MIT) Lucia Iipumbu recently paid a visit to Namibia Plastics and Packaging Distributors at their Brakwater plant on the outskirts of...

RCC on the streets

1 week ago - 09 April 2021 | Business

The Roads Contractor Company (RCC) was on Thursday evicted from a rented building owned by the Namibia Post and Telecom Holdings Limited (NPTH) for non-payment.RCC...

Pay with crypto here!

2 weeks ago - 01 April 2021 | Business

Furniture retailer Nictus announced that it would be accepting current mainstream digital currencies such as Bitcoin, Ethereum and Bitcoin Cash for furniture purchases at its...

Diamond Arrow for Engen Namibia

3 weeks ago - 29 March 2021 | Business

Engen Namibia received a Diamond Arrow Award, at the annual Professional Management Review (PMR) awards ceremony which was held in the capital recently. The brand...

Imports, exports? Do it online!

3 weeks ago - 25 March 2021 | Business

Industrialisation and trade minister Lucia Iipumbu launched the import, export online system earlier this week.The system, which was developed over a period of seven years,...

Entrepreneurs equipped and empowered

1 month - 11 March 2021 | Business

In a collaboration between Bank Windhoek and the Twapewa Kadhikwa Institute of Entrepreneurship and Small and Medium Enterprises (SME) Development, three entrepreneurs enjoyed support towards...

Latest News

Covid testing capacity increased again

2 hours ago | Health

Together with the University of Namibia and in addition to the initial machine availed at the launch of the lab in August last year, Debmarine...

Revival, Kudos continue their dominance

3 hours ago | Sports

The Central Volleyball Association (CVA) continued with its league games at the University of Namibia (Unam) and the Patrick Iyambo Police College on Saturday.During the...

NGOs plan the way forward

4 hours ago | Society

In partnership with the Bank Windhoek Social Investment Fund and the Lithon Foundation, the Capricorn Foundation recently hosted an online capacity building workshop for NGOs...

Big cheque for DTS Futsal...

4 hours ago | Sports

After the success of the 2020 Nedbank DTS Futsal Tournament, Nedbank has again sponsored N$100 000 towards the DTS Futsal Development Team this year. The...

Family crushed by court ruling...

17 hours ago | Justice

Windhoek • [email protected]mIn what has been described as a judicial cop out, a Namibian High Court judge on Monday refused to set aside the Ministry...

Ignore the myths and get...

22 hours ago | Health

Deputy Minister of Health and Social Services, Esther Muinjangue, said Namibians should ignore myths around Covid-19 vaccines and get vaccinated. She said this on Friday...

Educate children on their rights...

22 hours ago | Crime

Children’s advocate Ingrid Husselmann said having a good legal framework for child protection is not enough in Namibia and more needs to be done to...

Post-budget event unpacks Namibia's fiscal...

1 day - 18 April 2021 | Business

RMB Namibia held a post-budget event with clients in Windhoek and Swakopmund under the theme 'Unpacking Namibia’s fiscal sustainability trajectory.'Ruusa Nandago, FirstRand Namibia Economist talked...

Women seen in house buying...

1 day - 18 April 2021 | Business

The FNB House Price Index posted an annual growth of 3.5% year on year at the end of 2020 compared to -4.7% y/y recorded over...

Load More