The greatest commodity

08 October 2019 | Art and Entertainment

Yolanda Nel

Social media was created with the aim of sharing our lives with those we lost contact with after school. We use it to tell those who live far away from what we are up to, without having to pick up the phone.
We became the biggest commodity, with the value of data surpassing oil in the last year.
The Great Hack is a documentary that was released on Netflix earlier this year, focusing on how our data (that we freely share when using social media without properly reading the terms and conditions) can be used for political gain.
“The data from our online activity isn’t evaporating and these digital traces of ourselves are being mined into a trillion dollar a year industry,” says David Carroll, a Parsons professor who fought to get his own data back. He sued Cambridge Analytica, a UK-based political consulting firm.
The 2-hour long film examines how the company used social media, primarily Facebook, for what they call “political-voter surveillance” through the collection of user data points.
Cambridge Analytica began working on the Ted Cruz campaign in 2015. The same strategies were used a year later to aid current American President Donald Trump.
So, how many data points can one company have, you may ask?
Roughly 5 000 for every American voter. But that wasn’t all they had: They had private data of up to 87 million Facebook users.
This documentary is insightful and shows how every person can be manipulated by the press of a button. WE scores this documentary a brilliant 4.5 out of 5.

Similar News

 

Triennial rescheduled to these dates

13 hours ago | Art and Entertainment

In light of the impact of the coronavirus pandemic, Bank Windhoek and the National Art Gallery of Namibia (NAGN), decided to reschedule the Triennial dates....

Vir ’n aandjie af

18 hours ago | Art and Entertainment

Windhoek • [email protected] kry nou die dag ’n boodskap dat ek vir ’n kompetisie moet inskryf, want ek is gelukkig as dit bysulke dinge kom.Daar...

Sean K part of African song

20 hours ago | Art and Entertainment

Namibian artist Sean K is one of 11 African artists who just released a new song, thanking health workers for their commitment and dedication during...

Happy in front of the computer

2 days ago - 01 June 2020 | Art and Entertainment

Windhoek • [email protected] a love for high tech things like website development and code, and adding some photography to that list, it’s easy to balance...

‘Onplaat’ vir Andries Bezuidenhout

2 days ago - 01 June 2020 | Art and Entertainment

Afrikaanse sanger Andries Bezuidenhout het pas sy derde solo album – Onplaats – op die wêreldwye web vrygestel. Dit bevat 12 oorspronklike komposisies, waarvan die...

EES gets comfortable with his ‘plakkies’

5 days ago - 29 May 2020 | Art and Entertainment

Around nine years ago a fresh new shoe was added to the market – colourful and proud, representing Namibian colours and lifestyle. The designer? None...

Wat is op jou bord Namibië?

6 days ago - 28 May 2020 | Art and Entertainment

Windhoek · [email protected] jy ‘n eg Namibiese eetplek besit wat binnekort ‘n spsiale aanbieding aan die publiek gaan bekendstel, soek Namibia Adventures jou kos op...

Kuier Saterdag saam met DHF

1 week ago - 27 May 2020 | Art and Entertainment

Kort ná die uitreiking van Die Heuwels Fantasties (DHF) se nuwe album, 2021, kan jy nou jou kaartjies koop vir die aanlyn albumbekendstelling wat Saterdag...

Ou gunstelinge terug in die kombuis

1 week ago - 26 May 2020 | Art and Entertainment

Windhoek • [email protected] vir die 11de seisoen, is dinge in the My Kitchen Rules bietjie anders, maar lewer dit net soos altyd vreeslik baie drama...

Een, twee, drie blok myself

2 weeks ago - 20 May 2020 | Art and Entertainment

Windhoek • [email protected] is geen geheim dat ek gaande is oor realiteitsprogramme nie. Moet my nieverkeerd verstaan nie, ek praat van kwaliteit programme nie en...

Latest News

Triennial rescheduled to these dates

13 hours ago | Art and Entertainment

In light of the impact of the coronavirus pandemic, Bank Windhoek and the National Art Gallery of Namibia (NAGN), decided to reschedule the Triennial dates....

Leaders discuss way forward

14 hours ago | Government

The Canadian Prime Minister Justin Tradeau and President Hage Geingob discussed the latest developments in the Covid-19 pandemic in a teleconference. In a statement from...

Vir ’n aandjie af

18 hours ago | Art and Entertainment

Windhoek • [email protected] kry nou die dag ’n boodskap dat ek vir ’n kompetisie moet inskryf, want ek is gelukkig as dit bysulke dinge kom.Daar...

Sean K part of African...

20 hours ago | Art and Entertainment

Namibian artist Sean K is one of 11 African artists who just released a new song, thanking health workers for their commitment and dedication during...

N$58 million to clean schools...

1 day - 02 June 2020 | Education

Windhoek • [email protected] Of more than 340 senior secondary schools across the country, the majority are ready to receive their learners.According to education executive director,...

N$1.4 million for shorn prison...

1 day - 02 June 2020 | Crime

Windhoek • [email protected] A convicted inmate serving 35-years behind bars for the killing of his girlfriend eight years ago, is suing prison authorities for N$1.4...

Mining expo cancelled

1 day - 02 June 2020 | Events

The Chamber of Mines today announced the cancellation of this year's edition of the Mining Expo and Conference.This comes after the Chamber initially announced that...

Another boost for disaster relief

1 day - 02 June 2020 | Disasters

FNB, through the FirstRand Namibia Foundation Trust, donated N$1.5 million to government in response to Covid-19 efforts and aims at supporting the unemployed, small and...

A new home for orphaned...

1 day - 02 June 2020 | Environment

Two lion cubs – the sole survivors of human wildlife conflict in the Sesfontein area – were relocated and released onto a 25 000ha fenced...

Load More