The greatest commodity
08 October 2019 | Art and Entertainment
Social media was created with the aim of sharing our lives with those we lost contact with after school. We use it to tell those who live far away from what we are up to, without having to pick up the phone.
We became the biggest commodity, with the value of data surpassing oil in the last year.
The Great Hack is a documentary that was released on Netflix earlier this year, focusing on how our data (that we freely share when using social media without properly reading the terms and conditions) can be used for political gain.
“The data from our online activity isn’t evaporating and these digital traces of ourselves are being mined into a trillion dollar a year industry,” says David Carroll, a Parsons professor who fought to get his own data back. He sued Cambridge Analytica, a UK-based political consulting firm.
The 2-hour long film examines how the company used social media, primarily Facebook, for what they call “political-voter surveillance” through the collection of user data points.
Cambridge Analytica began working on the Ted Cruz campaign in 2015. The same strategies were used a year later to aid current American President Donald Trump.
So, how many data points can one company have, you may ask?
Roughly 5 000 for every American voter. But that wasn’t all they had: They had private data of up to 87 million Facebook users.
This documentary is insightful and shows how every person can be manipulated by the press of a button. WE scores this documentary a brilliant 4.5 out of 5.