You just simply have to #Love It!

Run by a dynamic mother and daughter team, this waffle business is growing by leaps and bounds.

30 June 2019 | Business

Visit any market in the capital and you are bound to find #Love It! selling the most delicious waffles smothered in sauce and sprinkles.

#Love It! is the brain child of Ansie Ward who began the business in 2014. More recently her daughter Tanya joined and now the business is flourishing.

“When I came back from Norway a couple of years ago, I was looking to do something with my mom. At the time, she was working with dehydrated foods, which remains our passion. This includes healthy options like seed crackers without gluten and so on. But we weren’t breaking bank. So we started looking for something else,” Tanya says.

Initially they looked into a churro maker, “but it just wasn’t feasible for Namibia, and churning out churros by hand is simply not possible to do on a large scale. I’m addicted to Pinterest and that is where I found the special waffle maker, and we thought, ‘why not this?’”

She says it wasn’t long before they had found someone to import it for them and since then, things have been going so well, they recently acquired their third machine. “So often events like markets happen at the same time and since we now have more than one machine, we don’t have to choose where we’d like to be,” Tanya says. These days you will often find Tanya at one market, while her mom is at another.

So, what makes their waffle machines special?

“Basically it is a special mould that can make four waffles at a time. Then we add a stick, and voila, it’s ready! If we hurry, we can make between 50 and 70 waffles an hour,” Tanya says.


There is something for everyone at #Love It! For breakfast, there is a savoury option called Pork Your Ride with BBQ sauce cheese and bacon. Then there’s Schweett lover with your choice of six different sauces (syrup, caramel, chocolate, butter cream frosting, strawberry and peanut butter) along with other options consisting of sprinkles, coconut, cinnamon sugar, nuts, and caramel popcorn. Finally, for those wanting something stronger, the alcoholic Shot Lolly consists of brandy caramel with cherries and apfelschnapps.

The strangest combination Tanya has ever tried, is bacon and caramel. “It was amazing!”

But what really makes these waffles special, is that Ansie developed all the recipes and sauces herself, so everything is home made. “Each waffle is crunchy on the outside and soft on the inside,” Tanya guarantees.

#Love It! recently won a silver award for being a top interactive store at the Namibia Tourism Expo. “With us, buying a waffle is much different from buying one elsewhere. With us you can choose what you want and it’s like watching a show being put together,” Tanya says.

See #Love It! at the El Barrio Neighbourhood Market next Friday or at the BioMarket every Saturday, or visit Love It foods on Facebook.

For orders of more than 20 waffles, they can do deliveries at your party along with all the toppings, and dessert tables at private events.

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