Your (business) future on social media

01 October 2019 | Business

On Thursday (3 October) you get the chance to learn first-hand how to crack it on social media.
How, you may ask? Well, that’s when the local branch of Future Females show you how!
We live in a fast-paced working environment where people are constantly connected to the internet and that’s why they use this platform to market their products or services.
“Social media use within the business and branding spheres has exploded globally over the past few years,” the organisers say. “While Namibian SMEs and businesses are actively involved in social media marketing, there is a lack of deeper knowledge of audience analysis, campaign analytics and proper strategic planning for full benefit extraction.”
They add that these platforms are extremely important since the majority of young consumers are found online. “To give you an idea, the overall figure of internet users currently stands at 4 billion worldwide, and the majority of these users come from mobile, notwithstanding that people are still using desktop.”
They say that in terms of social platform stats, Facebook carries the biggest chunk of users – namely 2.17 billion – ahead of Twitter.
“So, while many companies just want to market on social media, they are not sure about what they want from being Facebook, Twitter, Instagram, LinkedIn and others. Why? Because those at the top do not really understand how social media works.”
Leading the discussion is Lauren Dallas, co-founder of Future Females and who is one of the best experts to learn from.
So hurry, get your ticket ASAP via Today.com.na! The event starts at 18:00 at The vintage Coffee Shop in Robert Mugabe Avenue.
• The event precedes a workshop on The Power of Social Media that takes place on Saturday from 08:30 to 13:00 at the FNB head office in Windhoek. Tickets for this are also available online at Today.com.na

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