EU invests in local crafters
Artisans from the Khomas and Zambezi regions have gained valuable tools to grow their craft businesses through a European Union-funded training initiative under the EU-Namibia Craft Project, supported by the Cultural Relations Platform.Held at the Penduka Training Centre in Windhoek from 28 to 30 April and 6 to 8 May, the workshop offered practical training in product development, pricing, packaging and storytelling. Artisans specialising in jewellery, beadwork and corporate gifts received hands-on guidance to help turn their creative ideas into market-ready products.
Ahead of the training, participants showcased and sold their handmade goods at the /Ae //Gams Arts and Cultural Festival on 25 and 26 April, where they also held mini sessions to exchange skills. The event was backed by the City of Windhoek and the EU Delegation to Namibia.
Speaking at the closing ceremony, Ian Dupont, Deputy Head of Mission at the EU Delegation to Namibia, emphasised the cultural and economic value of craft:
“Crafts connect heritage with innovation. It is about more than what we make with our hands – it’s about telling stories, preserving identities, and creating livelihoods. We are investing NAD 1 million to support crafters in Khomas and Zambezi, helping them refine their products, build confidence, and access new markets.”
Sharing stories through craft
Senior consultant Annie Symonds, who led the training, added: “The focus is not just on what artisans make, but how they think about their craft, price and package it, and most importantly, how they share their stories. It’s about creating sustainable businesses rooted in creativity and culture.”
For many artisans, the workshop marked a turning point.
“This is the first time I’ve received real support to turn my ideas into products that can sell in shops,” said participant Jason Hangara. “I’ve learned so much already. Thank you for the experience of a lifetime.”
Facilitators included Anabel Loubser, Gabi Woker, and assistant Klara Loubser. Partners on the project include the City of Windhoek, Namibia Arts Association, Penduka Village and Emergo Communications.
The next round of training will take place in June 2025 in the Zambezi Region, with a focus on business development and trainer preparation in crafts such as pottery, basket weaving, wood carving, and textiles. Plans are also underway to collaborate with academic institutions and craft centres for long-term impact.