SMARTIES® Award for Bank Windhoek
Bank Windhoek made history as the first Namibian homegrown company to win a SMARTIES® Sub-Saharan Africa Award - a globally recognised accolade by the Marketing and Media Alliance (MMA), honouring innovation and impact in marketing.The announcement was made at the awards gala held in Cape Town, South Africa, where Bank Windhoek’s Is it possible to love a Bank? brand campaign secured four major accolades:
Gold – Short or Long Video
Silver – Brand Experience
Silver – Omnichannel Marketing
Bronze – Creator/Influencer Marketing
The SMARTIES® Awards, established in 2005, honour breakthrough innovation that drives business growth and human connection. Organised by the MMA, which operates in 18 countries, the awards are globally recognised for their rigorous judging methodology and world-class standards in strategy, execution, and impact.
With 135 entries competing across the region, Bank Windhoek’s multiple wins are a testament to the creativity and authenticity of Namibia’s marketing industry. More than 60 marketing professionals across Africa formed part of the judging panel. The Is it possible to love a Bank? campaign, produced entirely in Namibia and featuring real stories and heartfelt emotion, proudly included over 50% Bank Windhoek employees.
“This award is a proud moment not just for Bank Windhoek as a homegrown brand, but for Namibia,” said Bank Windhoek’s Executive Officer of Marketing and Corporate Communication Services, Jacquiline Pack. “It affirms that Namibian creativity and brand storytelling can stand shoulder-to-shoulder with industry best practice. We built our campaign on authenticity, emotion, and the belief that banking is ultimately about people.”
“For Bank Windhoek, the journey continues, proving that when you lead with heart and purpose, even a bank can be loved,” she said. Pack concluded that Bank Windhoek extends its gratitude to all stakeholders, including employees, customers, and suppliers, who contributed to the campaign.