Bank Windhoek launches 26th Cancer Apple Project to strengthen childhood cancer awareness

Initiative continues long-standing partnership with the Cancer Association of Namibia as campaign introduces new ways for communities to support patients and families.
-
Aurelia Afrikaner

Bank Windhoek officially launched the 26th edition of the Cancer Apple Project on 11 March 2026, reaffirming its commitment to cancer awareness, patient support and meaningful social impact across Namibia.


The initiative remains one of the bank’s flagship Corporate Social Responsibility programmes and continues its long-standing partnership with the Cancer Association of Namibia (CAN). Since its inception in 2000, the Cancer Apple Project has raised N$38.4 million in support of CAN’s work.

Building on more than two decades of community-driven support, the 2026 campaign once again brings together schools, businesses, communities and individuals around a shared purpose: raising awareness, offering hope, and making a tangible difference in the lives of those affected by cancer.


This year’s campaign places a strong emphasis on childhood cancer, highlighting the emotional, personal and financial impact a diagnosis has on young patients and their families. Through the campaign theme, the project aims to share stories of courage, resilience and hope, while encouraging open conversations about childhood cancer.

By purchasing an apple, apple juice or making a virtual donation, members of the public can contribute to supporting families navigating the difficult journey of cancer. All proceeds from the 2026 campaign will support CAN’s national cancer awareness programmes, outreach initiatives, patient financial assistance and palliative care services.


During the campaign period, all Bank Windhoek branches nationwide will operate as Apple Shops, allowing the public to easily participate. Dedicated Apple Representatives will also engage schools, corporate organisations and communities to facilitate orders and encourage widespread involvement.

Orders can be placed at Bank Windhoek branches, through participating schools, or online via the bank’s website. This year’s products include apples priced at N$6, apple juice at N$10 and virtual apples for direct donations starting from N$6.


Several new features have also been introduced for the 2026 campaign to enhance participation and engagement. These include improved website functionality with a donation tracker, gamification elements linked to social media sharing, and a stronger focus on authentic storytelling to deepen public involvement.

For added convenience, clients can now donate N$5 through the Bank Windhoek and Capricorn Private Wealth mobile apps during payments or EasyWallet transactions. Retail visibility has also expanded through Fruit & Veg stores nationwide, while corporates are encouraged to participate through a dedicated corporate challenge.


To further encourage participation, cash prizes will be awarded to top-performing schools across multiple categories. Bank Windhoek branches and departments will also be recognised for their fundraising efforts. In addition, three customers with the highest online orders or donations stand a chance to win an iPhone 16 Pro.

Through the Cancer Apple Project, Bank Windhoek continues to mobilise communities across Namibia, demonstrating how collective support can bring hope and practical assistance to those affected by cancer.