Old Mutual Rewards hits N$2 million
Old Mutual Namibia announced a major milestone in its Rewards Programme, with customers having redeemed over N$2 million worth of rewards points to date.This achievement reflects the programme’s growing influence in the lives of Namibians, offering tangible value through everyday financial engagement.
Of the total redemption value, almost N$1 million has been redeemed through MTC. This partnership has proven highly impactful, allowing members to convert their points into airtime and data - essentials in today’s digital world.
The Foschini Group accounts for the remaining N$1 million in redemptions, offering Rewards members multiple in-store redemption options.
The Rewards Programme, which incentivises customers for engaging with Old Mutual’s financial tools and services, has seen rapid growth since its launch. Members earn points for completing financial education modules, using digital platforms, holding Old Mutual products, and making smart money choices. These points can then be redeemed for real-world value across a growing network of partners.
Accessibility
Today, the programme boasts almost 36 000 active members, a testament to its relevance and accessibility. To date, members have redeemed over 21 156 010 points, with mobile redemptions leading the way. The mobile app remains the most popular channel for redemptions, offering convenience and ease of access.
“This achievement is a testament to the power of purposeful partnerships,” said Eben Basson, Head of Data and Digital Transformation at Old Mutual Namibia. “MTC’s role in helping us reach the N$1 million mark in redemptions reflects how deeply embedded our Rewards Programme is in the lives of our customers. It’s not just about points, it’s about meaningful value.”
The programme’s success is also driven by its broad appeal across demographics. Members span all age groups and genders, with a near-equal split between male and female participants. This inclusivity underscores Old Mutual’s commitment to financial inclusion and customer-centric innovation.
As the Rewards Programme continues to expand, Old Mutual remains focused on enhancing the customer experience and offering more ways for members to benefit. Whether through fashion, lifestyle, or telecommunications, the programme is putting real value back into the pockets of Namibians – one point at a time.