Old Mutual Rewards unlocks over N$3 million in real‑world value for Namibians
Old Mutual Namibia announced a major milestone for its customer rewards programme, Old Mutual Rewards, with members having redeemed more than 30 million points valued at over N$3 million since its launch. The programme continues to grow rapidly and now boasts almost 43 000 active members, reaffirming its position as one of the country’s fastest‑growing financial‑wellness rewards platforms.
The milestone reflects the programme’s growing relevance and the value it delivers to customers through everyday partners. MTC and The Foschini Group (TFG) remain leading partners in the ecosystem, with the majority of redemptions occurring at MTC and Totalsports, demonstrating strong uptake among Namibians seeking practical, day‑to‑day savings. Speaking on the achievement, Old Mutual Namibia Chief Operating Officer, Logan Fransman, said the milestone represents more than numbers; it highlights Old Mutual’s commitment to helping customers do more with their money. “Passing the N$3 million redemption mark is a powerful signal that Old Mutual Rewards is delivering real benefits where they matter most: in the daily financial decisions of our customers. Our goal has always been to help Namibians improve their financial well‑being in ways that feel meaningful, accessible and rewarding. Seeing this level of engagement and value unlocked by our members is a moment we are incredibly proud of,” Fransman shared. Adding to this milestone, Old Mutual Namibia Executive: Brand & Marketing, Mignon du Preez, emphasised the programme’s impact in deepening customer relationships and supporting financial capability across the country. “Old Mutual Rewards is creating a powerful bridge between knowledge, behaviour and value.
When customers learn more, engage more and take confident financial steps, they earn rewards that immediately make a difference in their everyday lives. This milestone demonstrates that Namibians are not just joining the programme; they are actively using it to stretch their rands and make smarter financial choices.” Du Preez further highlighted that the programme continues to stand out in an increasingly competitive rewards landscape by offering tangible, lifestyle‑relevant value linked to positive financial behaviour. “Unlike traditional loyalty programmes that focus purely on spend, Old Mutual Rewards is designed to reward learning, engagement and smart financial actions, making it a uniquely empowering proposition in the market.” Building on this momentum, Old Mutual Namibia recently launched the Old Mutual Rewards Win‑a‑Car Competition, a nationwide campaign aimed at accelerating new member sign‑ups and rewarding active participation. The competition gives eligible members the opportunity to win a brand‑new Toyota Vitz, along with additional rewards points prizes, reinforcing the programme’s commitment to making financial wellness both engaging and rewarding. “We are committed to building a rewards ecosystem that grows with our customers, partners and communities, and this is only the beginning of what we aim to achieve,” Du Preez added. Old Mutual Rewards allows members to earn points through learning modules, financial behaviours, product engagement and partner activities, and redeem them for data, airtime, shopping and lifestyle benefits. With growing momentum and strong competition‑driven interest, Old Mutual Namibia will continue investing in expanding the platform, enhancing member experiences and unlocking more value through strategic partnerships.
