Turning point: Inside business turnaround support

Christof Steenkamp
Not every business runs smoothly all the time. Markets shift, customer demand changes, and even once-profitable companies can struggle to stay afloat. In such moments, timely support from a financial institution can make all the difference, helping a business steady itself and regain control before issues escalate.
Business turnaround is rarely dramatic. It is about calm, structured action when pressure is building. The earlier the intervention, the more options are available to explore practical solutions before financial strain becomes permanent.
Spotting the early warning signs
Indicators often appear long before a crisis takes hold. Late payments, declining revenue, or repeated requests for extended credit may seem minor individually, but collectively they often signal deeper challenges. Recognising these signs early allows for proactive dialogue while the business still has room to manoeuvre.
Understanding the root cause
Once risks are identified, a structured review begins. This goes beyond financial statements to examine revenue streams, cost structures, and market conditions. Some issues, such as temporary drops in demand or delayed payments, are short-term. Others may reveal deeper operational inefficiencies or structural shifts in the industry. The goal is to address the root causes, not just the symptoms.
Planning a turnaround
If analysis shows a viable path forward, a structured turnaround plan is developed. This may involve rescheduling repayments, reducing specific costs, or improving cash flow. Collaboration and transparency are key: businesses must share accurate information, remain engaged, and implement agreed changes. Clear documentation ensures accountability and provides a roadmap for recovery.
Staying on track
Progress is monitored through regular check-ins and key performance indicators. Adjustments are made based on real-time feedback, helping businesses stay focused and responsive. This phase often demands discipline as owners manage internal challenges while meeting new expectations.
When it works - and when it doesn’t
Some businesses recover; others may not. Early intervention, however, allows for a controlled wind-down, reducing losses, preserving jobs, and protecting suppliers and staff. Where successful, turnaround delivers lasting benefits: renewed financial stability, restored confidence, and a stronger foundation for growth.
A long-term perspective
Structured business turnaround is part of Bank Windhoek’s commitment to responsible lending and economic development. By supporting viable businesses early, the Bank helps preserve value for owners, employees, and the wider economy.
* Christof Steenkamp is Bank Windhoek’s Business Turnaround Specialist.