Swart family's Eastern 1 Stop and Gobabis Super Stop

Continuous convenience and community resilience
Jemimah Ndebele
In Gobabis, the Swart Family has quietly but effectively made its mark through two distinct ventures — Eastern 1 Stop and Gobabis Super Stop. Each establishment reflects a commitment to providing travelers and locals with a seamless and comprehensive experience.
Eastern 1 Stop: A decade of convenience
Established in 2009, Eastern 1 Stop has become a familiar sight for those traversing the B6 from Botswana. Positioned strategically along the main road through Gobabis, it caters to the diverse needs of commuters, road-trippers, and passersby. Over the past 14 years, Eastern 1 Stop has been unwavering in its mission — delivering quality products coupled with exceptional service.
The 24/7 convenience shop at Eastern 1 Stop is a well-stocked haven for travellers, offering everything from snacks and beverages to travel essentials and automotive supplies. For those seeking a quick bite, the takeaway counter provides freshly prepared snacks, while the on-site restaurant offers a relaxed dining experience with an array of options, including hearty meals, salads, desserts, and renowned coffee. Accepting various card payments, including VISA, MasterCard, BlueFuel, and EDC, Eastern 1 Stop ensures convenience in every transaction.
Gobabis Super Stop: evolving with the community
A more recent addition to the Swart family venture, Gobabis Super Stop opened its doors in 2017, expanding to include a liquor store in 2020. Starting as an OK Express and upgrading to an OK Minimark, the establishment on Station Road has grown into a comprehensive shopping destination. The Minimark boasts fresh produce, groceries, and dairy products, while the in-house bakery and Butchery offer an extensive range of options, including the well-known biltong, salami, and sausages.
The Liquor Store at Gobabis Super Stop adds another dimension, featuring a selection of wines, spirits, and beers for diverse preferences. The take-away counter completes the offering with homemade fries and a variety of satisfying on-the-go meal options.
Despite the challenges posed by the COVID-19 pandemic, both Eastern 1 Stop and Gobabis Super Stop stood resilient. The businesses weathered the storm without downsizing, reflecting a collective commitment to the community.
As the Swart family looks toward the future, there is a commitment to maintaining a positive presence in the community and adapting to the changing environment.