World Cancer Day commemorated

#UnitedByUnique
Calls for a fundamental shift in cancer care delivery.
Today, when Namibians commemorate the one-year anniversary of President Hage Geingob’s death, we also commemorate World Cancer Day, highlighting the urgent need for healthcare systems to prioritise individuals over diseases.
In light of this, the next three-year theme spearheaded by the International Cancer Control (UICC) is United by Unique – a campaign calling for a shift toward people-centred cancer care.
People-centred care focuses on individuals and communities, ensuring timely and tailored services. It empowers patients to take an active role in their health, leading to better outcomes, higher trust in healthcare providers, and improved equity. Initiatives supporting this approach include community health programmes, cultural competence training, telemedicine, patient navigation services, and policy input from those affected by cancer.
The Cancer Association of Namibia (CAN) fully supports this campaign, emphasising the need for personalised care.
“For too long, the focus has been on treating the disease, while the individual behind the diagnosis was overlooked,” says CAN chief executive Rolf Hansen. “Every patient is unique, shaped by personal circumstances such as culture, income, access to treatment, language barriers, and stigma – all of which directly influence their cancer journey and survival outcomes.
“It is time to amplify the voices of patients, break down these barriers, and embrace the reality that cancer care must be personalised. United in understanding, we can ensure that each patient receives the support and treatment tailored to their specific needs.”