TikTok’s Khaby Lame World Cup brand ambassador
Internet sensation Khaby Lame has been announced as QNB Group's Official FIFA World Cup Qatar 2022™ Brand Ambassador.QNB is the largest financial institution in the Middle East and Africa. The partnership will build on the bank’s role as the Official Middle East and Africa supporter and Official Qatari Bank of the tournament.
As part of the partnership, Lame, who is the world's most followed person on TikTok with 150 million followers, will launch his first-ever television commercial with QNB Group, exploring the theme of "dreaming big" – underpinning the ethos of QNB Group's role in this year's FIFA World Cup™ tournament.
The commercial was screened for the first time at an official signing ceremony on Tuesday this week.
Khaby said: "I am happy to be QNB's ambassador during the FIFA World Cup Qatar 2022™. I believe that I am very similar to QNB: I set my dreams and achieve the impossible. I look forward to explore the tournament through QNB's lens and to make unforgettable memories.