FNB injects N$250 000 into EFN journalism awards
The sponsorship was officially handed over in Windhoek yesterday, providing a critical boost to preparations for one of the country’s key media industry events.
EFN chairperson Toivo Ndjebela described the funding as a turning point in getting this year’s awards off the ground.
“This is more than just a sponsorship – it’s a logistical shot in the arm,” Ndjebela said, adding that the contribution effectively “kicked down the door” for the forum to begin implementing plans for the awards.
He noted that while preparations had been ongoing behind the scenes, the confirmation of funding was essential to move forward with certainty.
“This helps us to get the ball rolling. It is the alpha and omega for the upcoming awards,” he said.
Ndjebela also emphasised that the partnership with FNB is not new, describing it as a long-term relationship that has spanned more than three years. He stressed that the support has come without editorial interference.
“At no point has the bank attached any conditions to its sponsorship. Journalists are encouraged to continue their work independently,” he said.
On participation, Ndjebela indicated that this year’s awards will remain open, but changes are coming.
“This will be the last year we allow non-members to participate. From next year, entrants must be part of the EFN to ensure accountability,” he said, pointing to ongoing challenges in enforcing ethical standards across the industry.
Meanwhile, FNB communications manager Kirsty Watermeyer said the bank’s contribution reflects its commitment to strengthening journalism in Namibia.
“Journalists play a vital role in shaping informed societies, holding institutions accountable, and amplifying the voices of communities,” she said.
Watermeyer said the bank is sponsoring two major categories: Journalist of the Year and the Fraud & Cyber Transparency Journalism Award.
She added that the latter is particularly relevant as financial crime becomes more complex, highlighting the role of accurate reporting in educating the public and promoting transparency.
“As a financial institution, we see first-hand the growing importance of informed reporting in combating fraud and cybercrime,” she said.
The EFN Journalism Awards serve as a platform to recognise excellence in the media industry, while encouraging professionalism and ethical reporting standards.
