Farmer Agra joins Star Squad
Agra has introduced Farmer Agra, a new cartoon character in its Star Squad series, to help children discover agriculture and the people who produce the nation's food.
Launched on Friday, the initiative aims to make agricultural learning fun and accessible by introducing children to animal and crop production, food origins and career opportunities in the sector.
“Farmers are superheroes. They raise the animals and grow the crops that feed our nation. Through Farmer Agra, we want children to appreciate that contribution and become excited about the role they could one day play in agriculture,” says Chrislemien Stroh, Agra's executive: marketing.
Through everyday questions about where milk, eggs, honey, fruit and vegetables come from, the character will introduce children to farming, animal care, crop production and the journey from farm to finished product.
The initiative will also highlight how agricultural products create further value through processing, such as turning milk into yoghurt and cheese or fruit into juice and jam. These activities demonstrate how agriculture supports businesses, employment and livelihoods beyond the farm.
Stroh said the project also aimed to encourage interest in agriculture as a future career and promote responsible production, including the sustainable use of land, soil and water.
“A child’s interest in animals, plants, science or technology can open a door to agriculture. We want Farmer Agra to encourage that curiosity and help children see the possibilities, whether they dream of becoming a livestock farmer, crop producer, veterinarian, food scientist or entrepreneur,” she said.
Through the Star Squad series, Agra hopes to foster greater appreciation for food producers and inspire the next generation to see agriculture as an exciting part of Namibia's future.
