Unlocking your future with Emphata Properties
In the competitive world of real estate, starting a new agency can be daunting. Emphata knows this all too well.
Established in 2022, the company is still in its infancy, facing challenges like intense competition and small market share.
However, it remains optimistic in achieving its goal of providing clients with their perfect properties and making them feel at home.
Based in Windhoek, the company renders services across Namibia, selling and leasing properties such as houses, farms and plots.
It also finds clients for property owners. Despite being a new player in the market, the company is slowly heading in the right direction, albeit with only one employee. It makes use of social media platforms to reach a wider audience, posting listings and sharing updates to connect with potential clients.
"Our motto is 'a key to your new home,'" principal agent Alina Ndafa Aipumbu said. She believes creating a warm and welcoming environment for clients makes all the difference. "Buying, selling or renting a home is a significant decision, and we're here to support them every step of the way," she added
The real estate industry is cut-throat, and the high number of established agencies with years of experience makes it a challenging landscape for newbies like Emphata.
The lack of market share has been a significant hurdle for the new company. However, Aipumbu is determined to grow and expand her business through hard work, dedication and commitment to customer satisfaction.
"It seems impossible until it is done," Aipumbu said, quoting Nelson Mandela. The quote is a reminder that anything is achievable with perseverance, patience and the right attitude.
The company aims to build a strong positive reputation in the market, and the initial step is providing clients with a seamless experience. It values open and honest communication with clients, providing them with all the information they need to make informed decisions.
Emphata places a high premium on client satisfaction, since referrals and word-of-mouth recommendations have the power to make or break a real estate company's reputation.
Ensuring that clients get what they need, making them feel comfortable throughout the process, and providing timely and excellent services remain the top priority.
While starting a new real estate agency presents many challenges in a fiercely competitive industry, Emphata is up for the challenge.
The company is taking baby steps in growing its brand, but one thing is for sure – it is determined to succeed.