How digital ride-hailing adds visibility and accountability to every journey

Staff Reporter

As cities become increasingly connected, technology is changing the way people move and how safety and accountability are managed within urban mobility. From the moment a ride is requested to the time it ends, digital tools are creating greater visibility, helping identify risks and giving passengers and partner drivers more ways to access support. Yango Ride, part of the global tech company Yango Group, has published its 2024– 2025 Safety Report, offering an indication of how these tools are being used across its African markets.


During the period, the report recorded a 38% reduction in reported reckless-driving incidents across Africa, with the rate declining from 13.05 to 8.08 incidents per million trips. Reported grave traffic violations a related but stricter category also fell globally by 31%, from 9.83 to 6.76 per million trips. Reductions in reckless-driving incidents were also recorded in Côte d'Ivoire, Zambia, Angola and Senegal, although the figures differ by market. These figures are based on classified passenger reports submitted through Yango's in-app channels and are normalised per million trips to allow comparison across periods and regions.


They should therefore not be interpreted as national roadaccident statistics. As Yango Ride Chief Executive Roman Karlash explains: "A 38% reduction in reckless driving incidents across Africa didn't come from one feature or one market solution it's the product of technology applied consistently, combined with the expertise and local knowledge our teams bring in each country."


Before the ride: verification and prevention Technology can begin supporting safety even before a passenger enters a vehicle. A driver's licence check is required in every market Yango Ride operates in, and can usually be completed within five minutes, while further document and photo verifications typically take up to fifteen. Depending on local regulation and identified risk, additional checks may cover vehicle documentation, vehicle photos, relevant licences and background screening.


During 2024–2025, Yango expanded selfie-based anti-fraud verification in several African markets, including Côte d'Ivoire and Zambia, to help confirm driver identity on an ongoing basis, not just at sign-up. Globally, these anti-fraud systems flagged signs of possible fraud such as repeated non-payment, suspicious ordering patterns, or responsibility for a prior incident and led to 17,275 passenger accounts being blocked.


During the ride: technology when it matters most Once a trip begins, technology can also make the journey more visible. The report highlights tools that let passengers and partner drivers communicate without exposing personal phone numbers including in-app calls, number masking and a "Hide My Number" option as well as features that allow both parties to share trip details, access support and connect with emergency services when needed. Behind urgent support requests sits a trained, technology-assisted team: new specialists complete a two-week training programme followed by twelve mentored shifts before working independently, with ongoing quality monitoring against a 92-outof-100 threshold.


The team's current average internal quality score is 95.4 out of 100. After the ride: from feedback to accountability The same principle applies to accountability. Safety within urban mobility is a shared responsibility between drivers and passengers. After each trip, both parties have the option to provide feedback on one another, which can influence ratings. This creates another layer of accountability and gives the platform information that can be used to identify recurring concerns. In total, Yango Ride's safety ecosystem now spans more than 25 features for passengers and more than 25 for partner drivers, though exact availability varies by market according to local regulation and identified risk. 


What this means for Namibia For Namibia, these developments present an opportunity to consider how technology can contribute to the future of urban mobility. The African data does not provide sufficient Namibia-specific evidence to claim that the same reduction in reported reckless-driving incidents has occurred locally. The more relevant conversation is therefore about what digital mobility solutions can contribute to safety and accountability in the Namibian context. 


For passengers and partner drivers in Namibia, safety isn't just a feature list, it's knowing that support is there before, during and after every trip. As we look at what these tools can add to road safety here, our focus is on building trust between drivers and passengers, and strengthening the verification and reporting systems that make that trust possible." Alex Mungai, Country Manager for Yango Ride in Namibia.


As countries such as Namibia continue to evolve, technology can complement existing road-safety education, responsible driving, regulation, infrastructure and cooperation between mobility providers and other stakeholders. Digital tools can provide additional visibility, strengthen reporting mechanisms and help identify patterns of behaviour that may otherwise be difficult to monitor. The future of urban mobility will not be defined by technology alone. It will increasingly depend on how technology, people, responsible behaviour and accountability work together.


The approach involves "prevention, detection, and support" alongside technology and local expertise. When safety is considered before, during and after a journey, digital mobility platforms have the potential to play a meaningful role in creating more informed, connected and accountable transport environments.