Students in the driver’s seat
Responsible consumption campaign launched
Namibia Breweries Limited (NBL) and the Namibia University of Science and Technology (NUST) have joined forces to launch a bold new road safety and responsible consumption campaign, giving students the platform to lead change on one of Namibia’s most urgent challenges: drinking and driving.The initiative, driven by NUST’s Transport and Procurement Society (TPS) and supported by a N$200 000 investment from NBL, carries the rallying call #SmartChoicesSaveLives. Through peer-to-peer education, interactive workshops and virtual reality simulations, students will champion behaviour change both on the road and in everyday life.
“This is not just a partnership; it’s an investment in awareness, knowledge and empowerment,” said NBL managing director Waldemar von Lieres. “We’re equipping young people with the tools to make smart, safe and moderate choices. As leaders in the alcohol beverage industry, we proudly promote zero tolerance for drinking and driving, alongside our growing range of non-alcoholic beverages.”
The partnership was formalised through a Memorandum of Understanding signed earlier this month. It marks the extension of NBL’s responsible consumption outreach to youth, forming part of its Brewing a Better Namibia strategy and reflecting the company’s commitment to Caring for People and Planet. The campaign also builds on nearly two decades of NBL’s support for the national Don’t Drink and Drive movement.
NUST welcomed the collaboration as a step towards empowering young people. “Academia and industry share a duty to shape a safer future,” said Prof Efigenia Semente, executive dean at NUST. “This partnership shows the power of collaboration and, importantly, it gives students the confidence and platform to lead change in their communities.”
The campaign will run throughout the 2025 academic year with ongoing support from NBL and NUST faculty. Students are invited to take part in the programme’s activities and embrace the message that fun and safety can go hand in hand—because every smart choice has the power to save a life.