My Zone and NSSR seal N$2.5m deal to boost school rugby

Staff reporter
Namibian school rugby has received a significant boost with the announcement of a five-year sponsorship deal worth N$2.5 million between ESP subsidiary, My Zone, and the Namibia Secondary Schools Rugby (NSSR) body.
The partnership, unveiled in a joint media release, aims to enhance rugby development at both primary and secondary school levels.
Framed as “by the youth for the youth”, it reflects My Zone’s long-standing commitment to empowering young people through sport and media education, while also creating opportunities for other sponsors to come on board.
As part of the agreement, My Zone will take the lead in broadcasting and reporting on school sports events.
Working alongside Synergi Marketing, NSSR’s official marketing and sponsorship partner, the coverage will extend across television, digital platforms, social media and print, ensuring broad exposure for budding rugby talent nationwide.
“My Zone’s core mandate is to develop holistic young individuals by giving them a platform to express themselves through media and sports,” said My Zone executive director Octavia Tsibes. “Our approach is rooted in EduTainment, where education and entertainment merge to inspire, empower and transform the next generation.”
A milestone for school rugby
NSSR chairperson Ainsley Daniels hailed the partnership as a milestone for the future of Namibian rugby. “This partnership ensures more young players across Namibia gain access to quality opportunities and exposure. It is about more than financial support – it builds a foundation of discipline, teamwork and excellence through rugby,” he said.
For over a decade, My Zone has been at the forefront of promoting school sports, providing learners with platforms to showcase both academic and athletic achievements. With this latest investment, the company reaffirms its commitment to nurturing young talent and creating sustainable platforms for growth.
The N$2.5 million partnership is expected to significantly elevate the profile of school rugby, ensuring that the sport continues to instil values of discipline and teamwork while preparing Namibia’s next generation of players for opportunities both on and off the field.