Paratus rolls out 28 retail outletsParatus Namibia extended its retail footprint with the addition of nine more reseller and six pop-up shops across the country.
Earlier this year, Paratus opened three branded pop-up stores in informal areas around Windhoek. After a few months, Paratus reports the shops have been so successful that this has spurred on its mission to open more outlets that are convenient to its customers.
MD of Paratus Namibia, Andrew Hall explains: “Expanding our retail network is important for many reasons. Following our recent national rollout project, we have now extended our services over our proprietary last mile infrastructure to a total of 28 towns across Namibia. These additional stores will leverage our investment and reach our customers in these areas directly. We plan, in the future, to continue expanding our national footprint while ensuring our network always delivers a quality service.
“These successful retail shops, coupled with our robust digital engagement via our online signup portal (http://paratus.africa/namibia/online-sign-up/), reinforce our commitment to providing convenient and accessible services to our customers. The online portal has proven to be a great success, demonstrating our dedication to embracing digital solutions to enhance customer experience. While we celebrate this success, we also recognize that Namibians continue to value the traditional brick and mortar shops. Both channels, digital and physical, complement each other, ensuring that every customer's connectivity needs are met efficiently and effectively.”
He added that these retail outlets are effective for bringing their products and services closer to the customer. “They are strong branding vehicles as well as important trading outlets where our customers have convenience and service on their doorstep.”
Furthermore, Hall said that Paratus Namibia is committed to providing top quality and reliable connectivity to all Namibians. “We are investing heavily in building our own infrastructure and expanding our retail presence. We have also supported this rollout with a new product line that was launched in July along with the activation of the Equiano cable. This means that customers essentially get double the value at the same price.”
The Paratus pop up shops are located at Epandulo Mini Market in Outapi, Litu Satellites Installations in Eenhana, Oniipa Fish Shop, London Street in Otjomuise, Abraham Mashego Street in Soweto, and Ombakata Street in Okuryangava.