Rivers of Life

KAZA TFCA unveils bold new brand
Five nations unite to champion conservation and community-led tourism in the world's largest terrestrial Transfrontier Conservation Area
The Kavango Zambezi (KAZA) Transfrontier Conservation Area (TFCA) yesterday launched its transformative new destination brand, “Rivers of Life”, during an event at the KAZA Heads of State Summit in Livingstone, Zambia.
The unveiling of the new tourism destination brand marks a pivotal moment in the region's journey towards promoting conservation, sustainable tourism, and community empowerment in the respective TFCA components across the five partner countries – Angola, Botswana, Namibia, Zambia, and Zimbabwe.
Spanning an area of approximately 520 000 km², the KAZA TFCA is the world's largest terrestrial transfrontier conservation area. The new brand embodies the region's rich biodiversity, iconic wildlife, vibrant cultures, and the life-giving rivers that connect it all.
“Today marks a defining moment for conservation and sustainable tourism in Africa,” Dr Nyambe Nyambe, Executive Director of the KAZA Secretariat, said. “The ‘Rivers of Life’ brand embodies our commitment to preserving the extraordinary natural and cultural heritage of the Kavango Zambezi eco-region. It is an invitation to the world to join us on a transformative journey, where the power of unity and collaboration knows no boundaries.”
The new tourism destination brand, developed by The Journey Tourism Consultant and Management, encapsulates a unique value proposition: The Rivers of Life, rich in natural and cultural diversity to share with all who love wildlife without borders.
Visual identity
The visual identity of the new tourism destination brand features a graphic depiction of an elephant, a keystone species whose migratory nature highlights the need for transboundary collaboration among the five KAZA countries.
Encircling the elephant are dynamic brushstrokes in bold colours – yellow, red, blue, and green – representing the rivers, landscapes, and the vibrant cultures of the KAZA eco-region. Each colour has been carefully chosen to convey a specific aspect of Kavango Zambezi – from the warmth and energy of the African sun and its beautiful sunrises and sunsets to the blue lifeblood of the TFCA, the mighty rivers that sustain wildlife and communities, and the lush green vegetation.
The new brand represents a bold vision for the future: To see Kavango Zambezi as a well-known and valued tourism destination actively promoted by the tourism trade and appreciated by local stakeholders who can measurably see the benefits of both conservation and tourism.
In the coming months, the Kavango Zambezi “Rivers of Life” brand will be rolled out across various platforms, including brand workshops, social media, and marketing materials. The KAZA Secretariat will work closely with partner organisations to integrate the new brand into their communications and marketing efforts, ensuring a coordinated and impactful brand presence.
As the KAZA TFCA embarks on this new chapter, the organisation remains committed to its core values of conservation, cooperation, and community empowerment. With its new brand as a catalyst, KAZA TFCA further enhances its stature as a leading model for sustainable development in Africa, demonstrating that thriving wildlife, resilient communities, and responsible tourism can coexist in harmony.